BRANDING PHOTOS
Travelling is a great way to capture branding photos that are both visually appealing and relevant to your brand. By following these tips, you can create photos that will help you connect with your audience and build your brand awareness.
TIP 1 – PLAN AHEAD
Before you hit the road, take some time to plan your branding photos. What kind of photos do you want to take? What locations will you be shooting at? What kind of props or outfits will you need? By planning ahead, you’ll be more likely to capture the photos you want and avoid wasting time and energy on unplanned shoots.
TIP 2 – BE CREATIVE
Don’t be afraid to get creative with your branding photos. Think outside the box and come up with unique ways to capture your brand’s personality. The more creative you are, the more memorable your photos will be.
TIP 3 – USE NATURAL LIGHT
Natural light is always the best for photography if you have little space for lighting equipment in your luggage. It’s soft and flattering, and it can help to create a more natural and authentic look. If you can, try to shoot your branding photos outdoors in natural light.
TIP 4 – PAY ATTENTION TO THE DETAILS
The little things can make a big difference in your branding photos. Make sure to pay attention to the details, such as the composition of your shots, the lighting, and the colours. By paying attention to the details, you can create photos that are both visually appealing and on-brand.
TIP 5 – EDIT YOUR PHOTOS
Once you’ve taken your branding photos, it’s time to edit them. There are a number of different editing software programs available, such as Adobe Photoshop and Lightroom, both of which I use. Use these programs to adjust the colour, contrast, and exposure of the photos. You can also use them to add effects.
TIP 6 – SHARE YOUR PHOTOS
Once you’re happy with your branding photos, it’s time to share them with the world. Share them on social media, your website, and in your marketing materials. The more people who see your photos, the more likely they are to remember your brand. It will also help your audience to know, like and trust you.
By following these tips, you can capture branding photos that will help you connect with your audience and build your brand awareness. So what are you waiting for? Start planning your next branding shoot today!
Please get in touch if you would like to enhance your portfolio of strategically planned, personally branded photos to use across various platforms. My studio is based just outside of Chelmsford a mile from the A12 however I am available in and around the London and Essex area and can come to my clients workspaces across Maldon, Chelmsford, Colchester, Brentwood, Shenfield, Braintree, London and others if required.
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